A Chance Meeting
In 2006, on sabbatical from her 15-year career in the recruiting
industry, SightWise founder Katherine Rotolo stumbled upon a jewelry
stall at London’s famed Portobello Road Market searching
for a keepsake. What she ended up buying was a revelation—wrapped
neatly in a beautifully rendered Craftsman-era pendant.
The piece’s rounded form, intersecting lines, and turquoise
color were unique. Captivating. And soon became a focal point in
Rotolo’s mind as she formed the foundations for her next
business venture and chose its logo. Today, the nearly 150-year
old form not only hangs around Rotolo’s neck, but adorns
SightWise Solutions’ public face. Business cards. This site.
And, importantly, the company’s fundamental principles.
Simply, the SightWise logo (and Rotolo’s pendant) are a
symbol—a reminder of an era where creativity and a fundamental
reverence for natural processes ruled, soulless mass-production
was reviled, and simplicity was the word of the day.
With these essentials in mind, Rotolo set out to form a company
Craftsman Image—solid, uniquely creative, and built to withstand
the test of time. Today, with the help of like-minded partners,
Katherine’s vision is a living, breathing entity dedicated
to combining the talent of the individual craftsman with proven
methods to create personal, yet affordable, and valuable recruiting
services to clients.
Learn more about the SightWise Solutions Leadership Team